Our History
Supercover Insurance began life in 1995 as Mobile Phone Supercover Ltd., a company formed to provide extended warranty on mobile phones.
In 2005, consumer demand resulted in the partners expanding the business to include cover on mobile phones as well as other essential everyday electronic items including laptops, PCs, satellite navigation systems, iPods, MP3 players, televisions and much more.
In order to reflect the diverse range of products being offered, the company’s name was changed to Supercover Insurance.
At present, we have a base of approximately 1,000 Channel Partners across the U.K. and Republic of Ireland and a customer base exceeding 100,000 active customers.
Mission
- To be the leading electronic items' insurer in the U.K.
- To provide our Channel Partners with the highest level of service, a reliable stream of income and the peace of mind that their customers are being serviced by leading experts in the field.
- To ensure the replacement of mobile phones and/or other electronic items within 24 to 48 hours.
- To provide a high-level and fully comprehensive cover to our customers.
- To make customer retention the driving force behind our organisation.
- To continue investing in the professional development of our staff.
Vision
In order to increase our year-on-year growth, we have established a clear set of goals to include:
- Building a mutual loyalty and trust with our Channel Partners to help them and us succeed.
- Minimising our customers’ inconvenience when their electronic item is lost or stolen, by endeavouring to give them the most reliable and superior service possible.
- Continuously bringing innovation to our products and services, thereby providing our Channel Partners and their customers with an extensive portfolio to choose from.
- Developing our Human Resources by implementing staff motivation techniques, providing extensive training and creating an excellent working environment in which to work.
Values
The following values form the core of our business and are present in each person working at Supercover Insurance:
- Integrity, honesty and politeness.
- Creating an ongoing win-win partnership with our Channel Partners.
- Providing an excellent and highly superior service to all our customers.
- Empowering our team members to perform excellently.